Who is HF Coors?



Welcome to HFCoorsDinnerware.com HF Coors is a division of Catalina China Inc., a Service-Disabled Veteran-Owned Small Business and a Certified HUBZone company. In addition, we are the only full-line producer of commercial dinnerware and accessory ceramic items manufacturing 100% in the USA, west of the Mississippi. At HF Coors, we combine the skills of our talented and conscientious artisans with the most modern, efficient production methods to produce some of the finest china available.

The designers at HF Coors are among the most gifted in the industry, tuned in to your needs and the tastes and preferences of the general public. Our ceramic engineers, production experts, and quality-control personnel are highly experienced at this exacting craft. Most of our high quality dinnerware can be hand painted or custom designed to match any decor.

We choose only the finest materials for our products. With one of the strongest bodies in the industry, HF Coors high strength dinnerware is built to meet the rigorous demands of the food service industry, as well as offering unparalled durability and quality for home use.

At HF Coors, we take great pride in our attractive patterns, our consistent high quality, and our dedication to superior service. Once you have ordered and used Coors tableware, you will understand how we have maintained our reputation for excellence for over 80 years.

What we do: We sell our mugs and tableware to retailers, decorators, and the foodservice industry (restaurants, hotels, resorts, stadiums, as well as hospitals and other government institutions) all over the United States.

All our products are made from scratch in Tucson, Arizona. Our products are high-fired to 2320 degrees F, are vitreous, and contain no toxic materials. We meet or exceed government standards for the foodservice industry. We sell many white, solid colored or highly decorated shapes.

Our Staff: Our three senior management staff owns the company. Between them, they have more than 80 years experience manufacturing ceramics in both the United States and England. The majority owner is a Service Disabled Veteran, and an MBA. Our six key staff members have been working for us an average of more than seven years each; our twenty five core employees, for an average of two years, and 90% of them can multi-task. Additionally, we have a nationwide network of foodservice industry dealers and distributors who sell our ware.

Equipment and resources: We own our 33,000 sq. ft. building, located on 2.5 acres of land in central Tucson, Arizona. Our 200 foot, gas-fired, tunnel kiln is one of the most efficient and flexible in the industry. Our clays, other minerals, oxides, and other materials are mainly from the United States. Our in-house artists and craftsmen are backed up by others across the country.

Where you find us: Our Manufacturing plant, office, and factory outlet store are located at 1600 South Cherrybell Stravenue, Tucson, AZ 85713. Cherrybell Stravenue is south of 22nd street, across from Tucson’s main Post Office. We are ten minutes from the Ajo/Kino I-10 exit.

Contacting us: Telephone: 800-782-6677; 520-903-1010. Fax: 520-903-1616. Email: info@hfcoors.com

HF Coors President, Dirck Schou: Our president Dirck Schou's belief in the importance of retaining commercial china manufacturing in the United States led to his purchase and relocation of the Coors China Company from Los Angeles to Tucson, Arizona in 2003.

Since then many other commercial and retail china/dinnerware corporations have moved their manufacturing operations out of the United States, to China, to increase corporate profits and reduce liabilities. They also have eliminated their responsibility for the success of workers and communities in this country and left employees with few options for their future success and family security.

Dirck has invested in plant and employees in Tucson to create jobs and stimulate a better quality of life for those workers. He has worked tirelessly to create a product line that offers the commercial industry a competitive product that is not "made in China.” As a decorated veteran in the Vietnam War, he has known adversity and has preserved through the start up-phase of plant and personnel development.

The patterns of this catalog and website are testimony to his dedication to innovative product and his love of the American Southwest and its rich pottery tradition. We know once you have reviewed the offerings you will share Dirck’s vision of the importance of supporting the rich craft traditions of this growing American pottery. Dirck and all the employees of the "New Coors" welcome you to visit and share his American Dream.